Volume 1 · Chapter 3
Sofia Koswara
Chairwoman and Founder, PHSI Foundation
AI and Digital Inclusion Strategist
Sofia Koswara is a strategist and emerging voice at the intersection of artificial intelligence, education, and national development. Involved in initiatives aligned with the PHSI Foundation, she focuses on expanding access to AI tools across Indonesia and empowering young individuals to move from passive users of technology to active creators of value. Her work bridges the gap between access, education, and real-world application.
“The first step is not mastery. It is access.”
Chapter 3
Raising an 8 Million EAGLE Army: How Indonesia Can Use AI to Eradicate Poverty and Build a Golden Future
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About Sofia Koswara
Sofia Koswara is Chairwoman and Founder of PHSI Foundation, Pahlawan Harapan Sejahtera Indonesiaemas. Together with His Excellency Hashim S. Djojohadikusumo, Co-Founder and Patron of the Board of PHSI Foundation, she helps steward a national mission to expand AI literacy, digital opportunity, and human potential across Indonesia’s most underserved communities. PHSI Foundation’s flagship initiatives, Noor House and the Noor AI Education System, are designed to equip Indonesians to move from passive users of technology to active creators of value. Her perspective is grounded in both research and field experience, positioning her as part of a new generation working to shape Indonesia’s role in the global digital economy. Guided by the conviction that AI can function as an equalizing force, her work bridges access, education, international networks, and real-world application. The Noor AI Education System is building that access at scale for educators, policy leaders, community builders, and anyone who believes Indonesia’s next generation deserves to unlock their fullest potential and fulfill the purpose for which they were created. Sofia earned a Bachelor of Science in Marketing and a Master of Business Administration from St. Louis University. She has been married to her husband, Adi Pranoto, since 1993, and they are blessed with three remarkable children.